Giga Prime
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GIGAPRIME – New offer launch powered by AI
Everyone associates the Prime offer with home internet, but iliad instead… The real drop is linking Prime’s speed to iliad’s 5G speed. The drop becomes the visual language to convey the speed that defines the offer.
Our main character, whom we’ll conveniently call Mrs. Paola, is about to experience firsthand the GIGAPRIME experience, narrated by a voice-over in a documentary style—almost a parody of National Geographic. Every action she makes creates a drop in the world around her illustrating the offer and everything it includes.
What we developed:
One 15″ video for TV, Social, Digital; Completely done with AI.
3 AI characters, dedicated to vertical interests: Amazon Prime generic, Uefa, Film and TV series.
